Concept and creative directing by Michael King. Photography and editing by Nick Phong.

Michael King, also known as the Blowout King, and I met in 2020 when he reached out asking if I would pose as a hair model for him. I was delighted at the time and had no idea that our professional relationship would blossom over the next few years. Michael has taught me everything I know about hair so I am always excited to help him execute his campaign ideas. This campaign showcased 3 hairstyles to show Richmond that you can have amazing lived-in hair, even if you work out! Michael is full of great ideas and it is always such a pleasure working with him. Nick was the perfect photographer to capture this campaign and was able to get both digital and film images!