Is Exclusivity Unethical?

The Task:

Analyze Abercrombie & Fitch as a brand and company.

The Process:

I conducted research about all aspects of Abercrombie & Fitch. I first needed to understand some of the basics of the company before taking a deep dive. The main focus of this paper was to understand the effect that the former CEO, Michael Jeffries, had on Abercrombie & Fitch.

The Outcome:

This was one of the most interesting papers I wrote because of how relevant the topic is. Inclusivity in fashion has been a pressing matter for many years now. Abercrombie & Fitch made a complete turnaround as a brand which is impressive from a branding and marketing standpoint. I enjoyed researching this company and the former CEO and feel that I gained valuable knowledge!